The process has fallen a bit behind but that's no problem, I think I just need some inspiration.
In my schedule, I said that I would create a social media plan on Saturday but that didn't happen so I'm making it now! Honestly, I think it might be for the better because now I know what components are necessary since we did a short lesson in Media Studies today.
Now, as we know, I'm creating a docuseries with various episodes following a single theme, and I know I want to develop an Instagram. Therefore, I began looking for examples of social media pages that I could take inspiration from. Of course, I went back to the "Abstract: Art of Design" docuseries we explored at the beginning of the year. I watched a few more episodes after watching two for the course and I loved the stylistic elements implemented throughout the entire series, as well as the stories being told. I'm getting off-topic though. Their social media is what I'm looking at right now.
- 1st Media text: Abstract: The Art of Design (on Netflix)
- Social media tool: Instagram
Of course, their design is very abstract (I wonder why) yet organized since it follows the theme of bright saturated colors. I also noticed there isn't a real order to what is posted, it is spread out very well. There are a few pictures of the producers, but mainly artistic pictures that I consider to encapsulate the artistic elements of the documentary. I did notice that they include a few quotes from the series which is something I wrote down to include in my posts as well. Lastly, their "behind the scenes" information was very discrete. By that, I mean that they only posted a slate with a caption saying "That's a wrap" or a notebook full of ideas which I think was a very cool and interesting approach to it that I might include. Maybe with the math part, I can show someone's workbook.
I don't mean to get side tracked but when looking for other documentaries to research for the social media component, I realized that there are a lot of docuseries that don’t have social media platforms. I know that there are a lot of series similar to the one that I want to make, but when I went to look for their Instagram, it was nowhere to be found. Maybe it’s due to their more niche audience? Who knows?
- 2nd Media text: The Social Dilemma (on Netflix)
- Social media tool: Instagram
I did, however, find the social media page for “The Social Dilemma”. This docuseries is a lot more serious and informational about social issues, more specifically teens' addiction to social media. Their Instagram is filled with calls to action and organizations helping the cause that they spoke of in the docuseries. Additionally, they included something that I hadn’t seen before, which was short clips of interviews with the subjects. There was way less of an aesthetic to this account compared to abstract the art of design, in contrast, it focused way more on the actual information being given. I’m no expert, but I think this was a distribution and marketing mistake on their part. Their target audience is teens therefore I believe they should’ve made a more aesthetically pleasing and engaging account.
- 3rd Media text: Worn Stories (on Netflix)
- Social media tool: Instagram
My favorite social media account that I found was actually from a documentary that I haven’t watched but will watch now. "Worn Stories" is a Netflix stock series about clothes and the people who wear them (according to their social media). To introduce the brand, they developed a series of clothing items that are unconventional and displayed them captioned with different quotes from interviewees.
Once the trailer was released, not only did the aesthetics of the trailer match the previous post, but it established a new era for the social media page. This "new era" included an introduction to every subject with a fun and colorful picture of them and a lot more video content from both the series and b-roll. I was completely engaged from the second I opened the page, and even though they don’t have a lot of audience interaction posts, I felt so drawn to the page that I wanted to watch the series right away. I will definitely take inspiration from the look of it.
Ok, now game plan!
I will definitely catch up on all the stuff that I missed out on last week and create a rough draft of what at least five posts I’d like to release in the next week, simply establishing the style that I will be creating sort of like how “Worn stories” did. instead of clothing items, I could use school supplies that each episode covers or trophies, to introduce the competition aspect. I know I'm sticking to the video game aesthetic, and I want to try to pick a color for each episode to distinguish the different topics being discussed in the docuseries. I know I want to make math purple. And no, I will not get into a debate about what color each subject is, I just want math to be purple.